If you aren't already accustomed to saying, "Goodyear Cotton Bowl" you better get used to it.
On Thursday, the Goodyear Tire & Rubber Company announced it will continue as the title sponsor of the Goodyear Cotton Bowl Classic.
Goodyear became the Cotton Bowl's title sponsor in 2014 when the bowl joined the College Football Playoff rotation. Goodyear's sponsorship was extended in 2016.
Terms of this extension were not revealed, but it is described as a multi-year agreement.
Goodyear's announcement is good news for the Cotton Bowl and the College Football Playoff. Blimp rides for everyone!